Ten Things I Have Learned by Milton Glaser: Less is not necessarily more
Jul 10, 2020 | By: Cap Pannell
The single biggest influence on my career has been Milton Glaser, one of the most celebrated graphic designers of the twentieth century.
At an AIGA (American Institute of Graphic Arts) conference in London he spoke of ten things he has learned. This is part five in the series.
Being a child of modernism I have heard this mantra all my life. Less is more. One morning upon awakening I realized that it was total nonsense, it is an absurd proposition and also fairly meaningless. But it sounds great because it contains within it a paradox that is resistant to understanding. But it simply does not obtain when you think about the visual of the history of the world. If you look at a Persian rug, you cannot say that less is more because you color that every part of that rug, every change of color, every shift in form is absolutely essential for its aesthetic success. You cannot prove to me that a solid blue rug is in any way superior. That also goes for the work of Gaudi, Persian miniatures, art nouveau and everything else. However, I have an alternative to the proposition that I believe is more appropriate. ‘Just enough is more.’