Ten Things I Have Learned by Milton Glaser: You can only work for people that you like.
Jul 1, 2020 | By: Cap Pannell
The single biggest influence on my career has been Milton Glaser, one of the most celebrated graphic designers of the twentieth century.
At an AIGA (American Institute of Graphic Arts) conference in London he spoke of ten things he has learned. This is part one in the series I will be featuring on this blog.
This is a curious rule and it took me a long time to learn because in fact at the beginning of my practice I felt the opposite. Professionalism required that you didn’t particularly like the people that you worked for or at least maintained an arms length relationship to them, which meant that I never had lunch with a client or saw them socially. Then some years ago I realized that the opposite was true. I discovered that all the work I had done that was meaningful and significant came out of an affectionate relationship with a client. And I am not talking about professionalism; I am talking about affection. I am talking about a client and you sharing some common ground. That in fact your view of life is someway congruent with the client, otherwise it is a bitter and hopeless struggle.